It happens. You can be right out there with your fabulous product that usually sells pretty damn well at the same/and other markets you’ve been attending regularly, that attracts new customers via facebook and word-of-mouth, and that gets some customers coming back for more – and you can still have a trading day with NO SALES.
It happened to me on Sunday, the last of four days in a busy up-market shopping centre in Claremont, with a nice steady amount of foot traffic. My hair was straight, I had the make-up on, I did the market dance, and all the signs were good. But – whaddaya know, my palm remained uncrossed with silver.
A few years ago, this would have been disheartening enough to make me rethink my purpose in life. Or at least to crack open a bottle of cheap wine and knock myself out for the night. Okay, no, not wine – chocolate. I would have crawled into bed with a slab of chocolate and felt pathetic. And then, after the chocolate, pathetic and sick.
A friend asked me how the day had gone. I told him, No sales. His reply: I’m so sorry, that must be horribly demotivating. And that comment annoyed the hell out of me. I know he meant well, and was caring enough to ask in the first place, but you know what? Sometimes a trading day isn’t about direct sales. It’s about networking with other traders, forging working relationships, meeting potential new customers, showcasing your products and ideas, listening to the kinds of things people say they are looking for so you can think about tweaking a few things if necessary. It’s invaluable time and energy spent on improving your business.
Over the four days, I actually had very good sales, five new orders, advice about how to improve a design for something I’ve been stuck with for months, and access to amazing hand-made food stalls! I didn’t feel demotivated at all. I’m not saying cash in hand isn’t very cool (everyone dreams of going home with a bag full of bucks), but if you’re in this for the long-term, you have to accept that it isn’t always going to happen that way. And look for the silver linings. And try and turn them into gold.