At the beginning of May at the Made in the Cape market at Cavendish, I was fortunate enough to find myself with a neighbour I hadn’t met properly before. Her name is Hanici (pronounced like Sean Hannity but with a hard k instead of a t). She and her husband run a shop in Fishhoek and also like to travel to trade fairs and markets to promote their own products. Hanici originally trained in fine art and her husband, Barend, is a chemical engineer.
Cavendish Square was relatively quiet during the first two days of the market, which is never encouraging for a trader. I muttered something about feeling invisible, and Hanici jumped right into the challenge of how to fix my display. She told me about lines and frames and order, what attracts peoples’ eyes, what is distracting, and how to arrange bedspreads and cushions in such a way that a person would immediately want to riffle through them. We also had to “clean” the air by sweeping and brushing with imaginary brooms and dusters. I felt a bit silly doing this but I figured it couldn’t hurt. Hanici also offered to help Wanda on the other side of her (I forgot to take pics of Wanda’s stand but I wish I had, it was beautiful after H’s magic touch). We redid everything and cleaned the air like professionals. Within 10 minutes (not lying), Wanda had made three sales, and within an hour a customer bought the bedspread that you can see in the top pic draped over the middle of my table, and in the bottom pic folded up barely visible in the neat centred pile. Crazy, huh?!
So, for any market people out there who, like me, have no clue about the theory behind display, think on these things and have a google. And a clean sweep :)